The Atlanta Interactive Marketing association would like to thank all who participated to make this year's AiMA Awards a wonderful event. Please check out the photos from our event on Facebook. We hope to see you again for another perfect evening next year!
Past Winners: 2009
Most Effective Search Engine Marketing Program
Moxie Interactive for Fox Searchlight - Choke Theatrical Release - Campaign ran on Google, Yahoo and YouTube. The YouTube campaign directed YouTube users to the Fox Searchlight channel page, which was branded with Choke banners and images. Achieved a 3.5% click-through rate overall on branded terms.
Most Effective Display Ad Campaign
Adbynet from Adbuyingnetwork for uBid.com iPod Promotion. Ads placed in Google Display Ad Network and ValueClick Retargeting Network. Assisted in the creation of special landing pages that showed directly the iPod merchandise to be auctioned.
Most Effective Use of a Website
Cox Enterprises for Cox Project Echo eMagazine - Achieved using the same budget as 2007, but with a tactic that reached a greater number of employees. In 2007 the summary books only went to 30 employees. In 2008, with the eMag, 150+ employees were reached, with the request to forward it on to others.
Most Effective Use of Video
Moxie Interactive for Verizon Wireless: Snowy Surprise - The video had to be shot utilizing 12 hidden cameras placed around the location and each camera operator had to function independently. Garnered 805,988 views in the first 8 weeks across 8 video share sites, 447 comments with the majority trending positive.
Most Effective Email Campaign
IQ Interactive for InterContinental Hotels Group Priority Club Rewards eMagazine - Total conversion rate was 69%, a 47% increase from the last issue. The eMail click thru rate was 45.8%, 156,591 Unique Visits to the site, net bookings $1,389,327.
Most Effective Online Brand Experience Through Social Media
Northridge Interactive for MoveOn Political Action Viral Election Video & Facebook Application - The custom Facebook application allows users to select and send the viral video micro/mini site to those on their "Friend" list within the Facebook environment. The combined efforts of the viral CNNBC Election video and Facebook
Most Effective Integrated/Cross Channel Marketing Campaign
Brandmovers and Creative Alliance for "KFC Rocks" - Playing off the popularity of the Guitar Hero franchise, an interactive micro-site was developed with multiple features that allowed fans and KFC customers to interact with the brand. Same store sales were up 9.9% solely due to the KFC Rocks promotion compared to previous year sales.
