The Atlanta Interactive Marketing association would like to thank all who participated to make this year's AiMA Awards a wonderful event. Please check out the photos from our event on Facebook. We hope to see you again for another perfect evening next year!
Past Winners: 2008
Most Effective Online Marketing Strategy
Definition6 for AutoExtra - A comprehensive strategy that leveraged online media, search, website enhancements, and social media to find and engage qualified users online. The program increased conversion rates by 46%, decreased cost per order by 28%, and grew average daily revenue by 118%.
Most Effective Integrated / Cross Channel Marketing Campaign
Avenue A | Razorfish for Carnival Cruise Lines' Fun Ship Island - Using display advertising, search, PR, blogging, viral tagging, outdoor billboards, print, and a unique Times Square mobile promotion, this campaign drove over 220 million online impressions, hundreds of thousands of clicks to Carnival's Fun Ship Island Web site.
Most Effective Search Engine Marketing Program
Sherpa! Web Studios for Spanx - Pay-per-click (PPC) campaign, targeted around key PR events, improved SPANX's Web site traffic by 320%, which resulted in estimated $1M in incremental yearly sales.
Most Effective Customer Acquisition or Online Direct Response Program
IQ Interactive for Intercontinental Hotels Group Priority Club Rewards - This email marketing program used rich media to help Intercontinental Hotels Priority Club members visualize where their rewards could take them. The average view time was 3 minutes and club members passed the email along to deliver an additional quarter of a million views.
Most Effective Online Brand Experience
ePrize for The Home Depot's Light Up the Neighborhood Community and Sweepstakes - This campaign allowed users to share unique holiday experiences by uploading and sharing images, and chat via a message board. The campaign received more than 300 photo entries and more than 3,800 unique visitors voted for their favorite photo. The Web site received more than 70,000 visits.
Best B2B Campaign (tie)
BrandMovers for Agilent Technologies "Summer of Fun" campaign - A comprehensive strategy that leveraged online media, search, website enhancements, and social media to find and engage qualified users online. The program increased conversion rates by 46%, decreased cost per order by 28%, and grew average daily revenue by 118%.
LBi for EyeWonder Client Testimonial Campaign - This campaign to promote EyeWonder's rich media suite of products; used large scale video format to create realistic experience of being in a client agency. Interaction rates with the ad topped 52% and interaction times averaged 33 seconds. Both EyeWonder and the agencies featured in the ad have experienced increased business as a result.
Vanguard Award (Best Use of Emerging Media)
Engauge Digital for Crowne Plaza Second Life - This virtual world campaign created Crowne Plaza's "The Place to Meet," the only private meeting space in Second Life. The campaign has garnered over 18 million media hits since the island's launch in June 2007.
Best In Show (tie)
IQ Interactive for Intercontinental Hotels Group Priority Club Rewards
Engauge Digital for Crowne Plaza Second Life
