The Atlanta Interactive Marketing association would like to thank all who participated to make this year's AiMA Awards a wonderful event. Please check out the photos from our event on Facebook. We hope to see you again for another perfect evening next year!
2010 Winners
Congratulations to the 2010 AiMA Award Winners! Please take a moment and view the work that set these companies apart from the rest.
You can also view past year winners: 2009 and 2008.
Most Effective Use of Website
NeboWeb for Vocalocity Corporate Website: Vocalocity aimed to improve on-site conversions and to reposition the company with expanded capabilities. A slow motion video concept was implemented to demonstrate their core value propositions. From the time of site launch, conversions tripled and Vocalocity broke its single month sales record in February.
Most Effective Search Engine Marketing Campaign
BKV for the Sokolove Law: BKV was tasked with decreasing a "Cost Per Signed Case" metric for Sokolove's Mesothelioma practice. Despite a competitive space, high keyword costs and a small market opportunity, the CPSC goal was exceeded by 25%.
Most Effective Email Campaign
BrightWave Marketing for Chick-fil-A: BrightWave Marketing developed a conversational campaign that drove subscribers to online and offline experiences. The campaign produced a 30% open rate, a 12% click-through rate and was responsible for 8% of overall site traffic during the promotional period.
Most Effective Use of Video
Definition 6 for Coca-Cola Happiness Machine: Coca-Cola engaged Definition 6 to create a viral video to complement its global "Open Happiness" advertising campaign and to create a dialogue with their consumers. TThe video was viewed over 1.3MM times in the first 3 weeks and elicited numerous conversations across many social networks.
Most Effective Local Campaign
Armchair Media for Georgia Pacific: Armchair designed a landing page for local distributors to send to current/prospective customers and featured an interactive flash based game. With 9,000 unique visits, key traffic was driven to this niche site and allowed GP Sales reps to communicate directly with their customers.
Most Effective Online Brand Experience through Social Media
Aspen Marketing for Airtran Airways: Aspen Marketing created an integrated campaign concept by having a person live on a plane for one month and use AirTran's WiFi. Overall the campaign generated 114,000 Flickr views, 11,000 Facebook fan page visits, 2,800 Twitter updates and help drive usage more than 75% of goal.
Most Effective Integrated/Cross Channel Marketing Campaign
Howstuffworks.com for the "Keep Asking" campaign: To continue brand growth and increase site traffic, the HowStuffWorks.com "Keep Asking" campaign sought to create true "wow" by creating original video content to use for television spots and banner media. Site traffic consistently peaked during air times and banner click rates exceed the goal of .10%.
Best of Show
Aspen Marketing for Airtran Airways, category winner for Most Effective Online Brand Experience through Social Media.
People's Award: TIE:
Armchair Media for Yellawood Brand (Great Southern Wood Preserving).
