Most Effective Use of Website
Awarded to the marketing organization who best achieves its goal for websites designed for a specific purpose. These can include, but are not limited to, newly-launched or redesigned sites, online promotions and/or sites constructed for rebranding initiatives. The entry should include specific goals, objectives, tactics and the results.
Measure of Effectiveness
Effectiveness is measured by comparing results to industry standards (preferred when available) or initial goals.
Finalist
- McKesson Provider Technologies for All About PACS website: McKesson refreshed its All About PACS Web site to help provide an engaging user experience that promotes completion of call to actions and generates leads for medical imaging software solutions. Web site visitor traffic increased 49.9% year over year in October & November & online prebooked demos increased from 0% - 17.6%.
- Cool Blue Interactive for Terminus Atlanta: Cool Blue had many objectives including; improve content organization and flow, consistent branding, simplfied CMS, analytics implementation and SEO. As a result Terminus saw increased customer satisfaction, and higher conversion..
- NeboWeb for Vocalocity Corporate Website: Vocalocity aimed to improve on-site conversions and to reposition the company with expanded capabilities. A slow motion video concept was implemented to demonstrate their core value propositions. From the time of site launch, conversions tripled and Vocalocity broke its single month sales record in February.
