Most Effective Local Campaign
Awarded to a Georgia based Agency or Brand displaying the most successful online marketing campaign for a Georgia based company. The agency must have one location in Georgia and all marketing efforts on the part of the brand or the agency must be confined to the state of Georgia only. Entrant must include campaign objectives and success metrics such as email or customer acquisition, conversions, attendance to an event, entrants, sales, website traffic, etc. Tactics may include, mobile SMS, MMS or display, email, social, media, website development, SEM, banner, advertising, video and cross channel.
Measure of Effectiveness
Effectiveness is measured through a comparison of success metrics to both industry benchmarks and campaign objectives.
Finalist
- Armchair Media for Georgia Pacific: Armchair designed a landing page for local distributors to send to current/prospective customers and featured an interactive flash based game. With 9,000 unique visits, key traffic was driven to this niche site and allowed GP Sales reps to communicate directly with their customers.
- 360i for AJC Rich Media Campaign: The Atlanta Journal Constitution partnered with 360i to build an integrated marketing program through the use of Rich Media, Display and Social Advertising, and Paid Search. This resulted 685K clicks to accessAtlanta.com with interaction rates that shattered industry benchmarks 2x and higher.
- IQ Interactive for AJC Unplug: AJC Unplug IQ Interactive developed a microsite for the AJC Sunday Paper based on the theme "Unplug. It/s Sunday". It featured 5 themed rooms which included interaction points that highlighted the Sunday paper redesign. The site produced a repeat visit rate of 23%, subscriber conversion of 2%, and email conversion of 13%.
