Most Effective Email Campaign

Awarded to the marketer displaying the best use of email in a marketing program which compels recipients to take the desired action.

Measure of Effectiveness

Effectiveness is measured by comparing results to previous efforts, industry standards (preferred when available) or initial goals.

BrightWave Marketing for Chick-fil-A: BrightWave Marketing developed a conversational campaign that drove subscribers to online and offline experiences. The campaign produced a 30% open rate, a 12% click-through rate and was responsible for 8% of overall site traffic during the promotional period.
Moxie Interactive for Verizon Wireless Droid: Verizon Wireless and Moxie Interactive developed an email campaign surrounding the pre-launch and launch of the Droid with a goal to target App phone centeric users and collect email addresses. Within 48 hours +100K email opt-ins and over 478K total emails for launch.
Engauge for United Parcel Service: UPS worked with Engauge to drive awareness of the various UPS mobile applications. Engauge created different emails to fit each smart phone device which resulted in an increased open rate of 151% and a 93%increase in the click rate percentage.