Most Effective Online Brand Experience through Social Media
Awarded to the marketer who best displays the use of social media to compel recipients to take the desired action. These can include, but are not limited to blogs, podcasts or social media sites such as Facebook, Twitter and MySpace. The entry should include details of the program including goals, objectives, tactics and the results.
Measure of Effectiveness
Effectiveness is measured by comparing results to previous efforts, industry standards (preferred when available) or initial goals.
Finalist
- Aspen Marketing for Airtran Airways: Aspen Marketing created an integrated campaign concept by having a person live on a plane for one month and use AirTran's WiFi. Overall the campaign generated 114,000 Flickr views, 11,000 Facebook fan page visits, 2,800 Twitter updates and help drive usage more than 75% of goal.
- BKV for Equifax: Equifax designed a facebook page to provide consumers with credit information, news, offers, tools and more. Since the July launch, they have aquired more than 8,000 customers and exceeded the goal of 100-200 fans a month by 500%. The fan page also generates an average of 50 sales per month.
- Armchair Media for Great Southern Wood Preserving: Armchair Media brought together the YellaWood brand, product and existing campaign into an authentic web presence including a website and facebook page. The 'Ol Dead Eyes character has been slapped over 8 million times, visits to the site increased 200%, and enrollment in Yellawood's email list grew 4000%.
